People in cities around the world are expressing concern about large, brightly lit advertising billboards. According to an April 14 post on Reddit’s r/Mumbai forum, one resident shared a photo of an intensely illuminated advertisement in a crowded square in India. The caption read: “Numerous LED advertising boards all over Bombay with blinding level of brightness have popped up. Feel bad for residents of neighbouring buildings. And this is a distraction for motorists as well.”
The issue has raised worries not only about annoyance but also about safety and environmental impacts. Overly bright billboards can distract drivers and increase the risk of accidents, while increased consumerism may contribute to global pollution.
Similar complaints have emerged from other cities. In Charlotte, North Carolina, residents voiced frustration when ads appeared on utility poles throughout the city. Commuters in Salt Lake City, Utah, were also upset when LED advertisements began appearing on box trucks; there, a city councilwoman said local laws might need to be reconsidered to address such ads.
Commenters responding to the Mumbai post described their own experiences with these illuminated billboards. One person said: “They should reduce the brightness, this isn’t healthy for our eyes.” Another wrote: “I get so irritated when i see these while driving! This on top of the already unnecessary bright LED headlights of bikes and cars is just insane. How is there zero regulation about this!”
The ongoing debate highlights growing concerns over public health and safety related to outdoor advertising technology.
