The Cool Down Company published advice on April 19 for homeowners considering solar panel installation, highlighting the importance of working with reputable partners to avoid scams. Andrew Giermak, a writer and editor specializing in solar and electrification at Palmetto, said that choosing a trusted installer is key to getting the best system for both home and budget.
The guidance comes as more people turn to solar energy to reduce utility bills and manage rising energy costs. However, the company warns that not all installers operate ethically, making it crucial for consumers to be vigilant during the selection process.
Giermak said there are several warning signs homeowners should watch out for when approached by salespeople. “There are a few red flags to look for when a solar salesperson is at your front door or in your email box,” Giermak wrote. He cautioned against high-pressure tactics, such as urging immediate commitments or requesting sensitive personal information like Social Security numbers or bank details. “If you’re pressured for a Social Security number, private bank information, or other personal information to ‘move forward today,’ this is not a reputable business or practice,” he said.
He also noted that trustworthy sales representatives will answer questions thoroughly and discuss both benefits and potential downsides of going solar. If promises are made without full disclosure of details or possible drawbacks, Giermak suggested seeking alternative installers.
To help consumers make informed decisions, Giermak recommended checking online resources before signing any contracts. “Better Business Bureau ratings and grades, customer reviews, and consumer news sites such as CNE provide helpful comparisons,” he said.
In addition to researching companies online, understanding local incentives and utility policies can help prevent falling victim to misleading savings guarantees. Homeowners are also encouraged to talk with neighbors who have already installed panels about their experiences.
Pairing solar panels with energy-efficient appliances may further increase savings over time. The company offers free resources on these options as well as leasing programs designed to make upgrades more accessible.



